1997-08-01: Ramseys to send 1,000 letters
Ramseys to send 1,000 letters
By ALLI KRUPSKI Camera Staff Writer
Friday, August 1, 1997
The parents of JonBenet Ramsey plan to begin a direct-mail campaign to hunt for the girl's killer, sources close to the family said Thursday.
Ramsey representatives will send about 1,000 letters - detailing individual characters from the handwritten ransom note reportedly found by Patsy Ramsey on Dec. 26 - to selected Boulder neighborhood residents.
"We should do it soon because it might be the most effective way to get in contact with people," a source close to the Ramseys said.
John Ramsey, the girl's father, and a friend discovered the 6-year-old strangled in the basement of the family's University Hill home the day after Christmas. Police have not named any suspects.
But last week John Ramsey berated the Boulder Police Department's investigation into the aspiring beauty queen's murder. To help locate the perpetrator, the Ramseys ran a full-page ad in last Sunday's Camera appealing for the public's assistance. The ad - an open letter signed by the couple - listed the Ramseys' tip line as well as qualities the killer might have exhibited before and after the murder.
An ad scheduled for this Sunday's Camera will include handwriting samples of a capital "M," "D," and "W," a lower case "k," "u," "f," "r" and "w," in addition to some "unusual" connecting letters, such as "Th," according to family spokeswoman Rachelle Zimmer.
Zimmer did not return Daily Camera phone calls Thursday. But Zimmer has said Ramsey representatives will distribute fliers specifying the writing on the note "sometime this week."
Meanwhile, a direct-mail strategy involving 1,000 letters may cost about $650, said Paul Talmey, president of Talmey-Drake Research & Strategy, Inc., a Boulder-based polling firm.
"There's obviously the postage, the cost of the envelope and addressing the envelope, list management where somebody's got to enter (the list) into the computer, and it depends on how you print the letter and if you use nice stationery," Talmey said. "By the time you add it all up, you're running anywhere from 50 cents to a dollar per letter."